I help leaders and teams envision and execute on thrilling, meaningful, and daunting work.

Align your values, purpose, and behaviors to be amazing and energetically create the impact you seek.

Are you experiencing one or more of the following challenges?

• OVERWHELMED by the challenges the your industry is experiencing

• Have some innovative ideas, but can’t seem to move them forward

• Exerting a lot effort on your teams with less impact

• Resisting transition into big opportunities due to fear or lack of confidence

• Struggling with how to get to the next level of your career

• Aren’t connected to your work any more and feeling a lack of purpose

• More often saying “have to” and “need to”, instead of “want to” and “choose to”

• Missing opportunities to be more creative

• Distracted from family conversations or activities

• Social relationships are filled with conflict and/or are generally not as fulfilling as you want/desire

• Worried you may never have that dream retirement you have envisioned

• Not prioritizing fun & enjoyment in your life.

• Ready to make a specific change in your life because the status quo is no longer good enough

• Lacking consistency to achieve a specific health goal that you have had difficulty achieving previously

The Good News Is Your Not Alone

Whether you’re a CEO, entrepreneur, manager, or creator, you are likely facing the same exact challenges as so many others. Large corporations and small businesses alike are either experiencing transitions due to extraordinary and chaotic times or they’re seeing an outstanding opportunity for growth.

You need a trusted partner who has “been there, done that” and has coached others through the same inner blocks and outside influences that you are navigating now.

Imagine if you were more …

• Focused

• Confident

• Consistent

• Engaged

I have over 30 years of experience as a serial entrepreneur and an executive. Through my years of personally coaching entrepreneurs, managers, and their front-line teams, I’ve discovered that transitioning through challenges and stretching for growth successfully comes down to aligning your thoughts, beliefs, and actions with your purpose, values, and extraordinary abilities.

As soon as I engaged Edward as a coach, everything started to shift. Having Ed’s gentle yet firm coaching was the key to helping me push through my blocks to accomplishing my goals. I even completed them several weeks before the deadline! The accountability, caring, and confidence that Ed provided me during that time was priceless!

— Cate, Corporate Recruiter

Edward has given me a new found confidence to discover what I’m capable of. During a trying time in my life I was able to lean on his knowledge and understanding of the human spirit to gain a better understanding of what I need most out of life. Edward gave me the basic tools I needed to continue my personal growth even after our session ended. I now hold within me the ability to continue my journey regardless of where I am with my life.

— Judith, Hospitality Sales Executive

Ed is that unique individual that can share new information in a fun, efficient, relevant way that then inspires you to put that knowledge to work. Ed understands the myriad of issues and obstacles that arise in any endeavor, and patiently shines a light on your path through the tunnel.

— Stirling, Restauranteur

After a session with Ed, I have greater clarity than when I started. Ed is supportive and non-judgmental, while asking powerful questions to get me to the root of the issue.

— Jessica, Communications Executive

Edward is an amazing human being. He’s the kind of guy you want in your corner, on your team - heck, at your dinner table - but seriously, you want him as your leadership coach. From the moment I met him, Ed's warmth, kindness and consideration for everything I brought to the partnership (‘cos that’s what it was) made my experience truly transformational. His intellect, heart, serious coaching chops and life experience raised questions I’d never considered asking myself. Our work together resulted in huge leaps forward for my self-awareness and decision-making process. Anyone who has the opportunity to be led by this incredible guy is lucky indeed!

— Sally, Publishing Manager and Author Agent

Edward has been the consummate professional in every single phone conversation or zoom. His knowledge of the hospitality industry is far reaching and more importantly he understands the importance of LISTENING. He will question and push with JUST the right amount of push, and gets you to understand possible solutions without necessarily pushing one solution over another. Powerful necessary voice in our industry, I'm a client for life.

Tony, Food & Beverage Entrepreneur and Consultant

At a time wherein my business seemed to be failing in 2020, and my confidence seemed to have withered especially during such gloomy times, Ed's coaching and heartfelt encouragement really helped me get back on my feet. Living across the globe did not make things easy for me to be accountable for the lessons taught, but Ed did not give up on me and made me realize that I had what it took to bounce right back up. His coaching sparked the fire in my heart to love what I do again, and in 2021, I flourished and had new projects in spite of the ongoing pandemic. Ed helped me have a more positive mindset. I honestly can say, Ed's coaching was a key turning-point for the successful life I am enjoying now.

— Isabel, CEO

Edward Vicedo is an incredible coach, mentor, and facilitator. Ed has played a major role in my personal development journey over the last five 5 years. His questions, guidance, and direction has helped create the incredible life of abundance and fulfillment that I enjoy today.

— David, Real Estate Asset Manager