Edward Vicedo

My Story

Coach - Hospitality Leader - Advisor

For all of my professional life, I had known nothing else besides a career of restaurant service. My early hospitality education included paying for college as a waiter, mastering knife skills in culinary school, and manipulating profit & loss statements to get that Masters degree. To achieve my milestones of success, I managed Michelin-starred restaurants in 5-star hotels, fed “hundreds-of-thousands” of meals for corporate institutions, and executed lifestyle experiences for celebrity-chef driven brands. I felt I was at the top of my game. Yet, I wasn’t fulfilled. My stress was extraordinary. I wasn’t engaged with my family. I was unhealthy. I wanted something different. I wanted something more.

It took my experience of working with a coach, to help me realize I can continue finding success as a career professional AND live the life I want … the life I deserve. I started to achieve my dreams. I am more physically active. I travel more. I am debt-free. I spend more quality-time with my wife and family. More importantly, I enjoy being the person I remembered being long time ago. I work AND I play. I was coached to understand that life is not about “either/or”, but instead about “yes, AND…”

Which is why I became a coach and a consultant. I want to others to have a similar empowering experience. My mission is to create space for myself and others to experience growth and joy.

As a coach, experiencing growth and joy means partnering with individuals (in any industry) who seek, not just to live but, to thrive. By asking questions and challenging self-perceived obstacles, I empower individuals to become the remarkable best-self they seek to be. They become healthier. They become more financially secure. They become better leaders, more loving spouses, engaged community members, and so much more. I believe the art of "becoming” is about the act of “believing”. My coaching practice is about believing in you.

As a consultant, experiencing growth and joy is about helping budding entrepreneurs and established leaders realize their next-level dreams. By understanding (or helping create) a client’s vision based on meaningful values, I customize proven and innovative approaches to our success.

I live in the most diverse culinary city, Los Angeles. I’m married to the person who drives me to be more enlightened and compassionate. And I am owned by two mischievous, but amazing, golden doodles who keep me present in the moment so that I can enjoy what life has to offer.