Long-term strategy can’t keep up with our fast-paced world. The amazing team you build and cultivate can.

This is for you if …

You’ve mastered your field. Now you need someone who’ll challenge it.

You're already at the top of your game. You see a change the world needs. And you know the pace of change demands more than your expertise alone can deliver.

You're brave enough to admit that. And lately, it's lonely up there. Everyone agrees with you. No one pushes you further.

What I believe …

The five-year plan is dead.

By the time the plan is finished, the ground has already shifted. What still works is a bold vision that holds steady, and a team resilient, creative, and agile enough to find the path when the map keeps changing.

That's the leader the world needs now. That's the team we build together.

Trusted by leaders from the world's most ambitious organizations

Google · The Walt Disney Company · Salesforce · World Economic Forum · Federal Reserve Bank of New York · Roche · Cisco · Capital One · Deloitte · Riot Games · United States Department of the Navy and Air Force

• Master Certified Coach (MCC), the International Coaching Federation's highest credential

• Advanced Certification in Team Coaching (ACTC), ICF

• 3,000+ hours of executive coaching

• 30+ years leading teams before coaching them

How we work: Envision. Galvanize. Empower.

1. Envision. We sharpen your vision until it's bold enough to matter and clear enough to follow. Strategies will change. The vision holds.

2. Galvanize. You communicate that vision so it inspires action, not just agreement. We treat conflict, inside you and across your team, as fuel rather than friction.

3. Empower. We build a team resilient, creative, and agile enough to find the path, with or without you in the room.

As soon as I engaged Edward as a coach, everything started to shift. Having Ed’s gentle yet firm coaching was the key to helping me push through my blocks to accomplishing my goals. I even completed them several weeks before the deadline! The accountability, caring, and confidence that Ed provided me during that time was priceless!

— Cate, Corporate Recruiter

Edward has given me a new found confidence to discover what I’m capable of. During a trying time in my life I was able to lean on his knowledge and understanding of the human spirit to gain a better understanding of what I need most out of life. Edward gave me the basic tools I needed to continue my personal growth even after our session ended. I now hold within me the ability to continue my journey regardless of where I am with my life.

— Judith, Hospitality Sales Executive

Ed is that unique individual that can share new information in a fun, efficient, relevant way that then inspires you to put that knowledge to work. Ed understands the myriad of issues and obstacles that arise in any endeavor, and patiently shines a light on your path through the tunnel.

— Stirling, Restauranteur

After a session with Ed, I have greater clarity than when I started. Ed is supportive and non-judgmental, while asking powerful questions to get me to the root of the issue.

— Jessica, Communications Executive

Edward is an amazing human being. He’s the kind of guy you want in your corner, on your team - heck, at your dinner table - but seriously, you want him as your leadership coach. From the moment I met him, Ed's warmth, kindness and consideration for everything I brought to the partnership (‘cos that’s what it was) made my experience truly transformational. His intellect, heart, serious coaching chops and life experience raised questions I’d never considered asking myself. Our work together resulted in huge leaps forward for my self-awareness and decision-making process. Anyone who has the opportunity to be led by this incredible guy is lucky indeed!

— Sally, Publishing Manager and Author Agent

Edward has been the consummate professional in every single phone conversation or zoom. His knowledge of the hospitality industry is far reaching and more importantly he understands the importance of LISTENING. He will question and push with JUST the right amount of push, and gets you to understand possible solutions without necessarily pushing one solution over another. Powerful necessary voice in our industry, I'm a client for life.

Tony, Food & Beverage Entrepreneur and Consultant

At a time wherein my business seemed to be failing in 2020, and my confidence seemed to have withered especially during such gloomy times, Ed's coaching and heartfelt encouragement really helped me get back on my feet. Living across the globe did not make things easy for me to be accountable for the lessons taught, but Ed did not give up on me and made me realize that I had what it took to bounce right back up. His coaching sparked the fire in my heart to love what I do again, and in 2021, I flourished and had new projects in spite of the ongoing pandemic. Ed helped me have a more positive mindset. I honestly can say, Ed's coaching was a key turning-point for the successful life I am enjoying now.

— Isabel, CEO

Edward Vicedo is an incredible coach, mentor, and facilitator. Ed has played a major role in my personal development journey over the last five 5 years. His questions, guidance, and direction has helped create the incredible life of abundance and fulfillment that I enjoy today.

— David, Real Estate Asset Manager